Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

  • ISBN13: 9780804761628
  • Condition: New
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“Let your social and environmental conscience be your guide” can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.

Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument,

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