Entrepreneurial and Market Orientations:which relation to performance?

There is no sustainable growth for companies without innovation, risk orientation or proactiveness. There is also no sustainable growth for companies that are not customer and competitor orientated. Those two business cultures, also known as entrepreneurial and market orientations, taken separately, are positively related to business performance. This study investigates those two orientations and their links to performance within the context of French SMEs. It goes even further by highlighting

List Price: $ 76.00

Price: $ 76.00

More Entrepreneurial Finance Products