Entrepreneurial Behaviour in the NZ Retail Sector: An Investigation into the Value of Corporate Entrepreneurship amongst Larger Companies

Corporate entrepreneurship or intrapreneurship are terms used to describe entrepreneurial behaviour in an established, larger organisation and incorporates an ambitious though simple objective, to gain competitive advantage by encouraging innovation at all levels in the organisation. To focus on the important issue of intrapreneuring as part of corporate entrepreneurship practise the main aim of this research was to explore the ways in which large companies in the New Zealand retail sector value

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