Generic strategies for entrepreneurial start-up firms: An exploratory insight in the strategic choices and their conditions for start-up SMB firms in today’s economy

This dissertation researches the applicability of the existing literature, theories and models on generic strategies for small entrepreneurial firms in today’s economy. All well known literature, theories and models on generic strategies are reviewed. As result two main theories are highlighted as the cornerstones and foundation of today’s understanding on generic strategies. These papers were written around 1980, which makes them outdated. Therefore several modern papers are used to make amend

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