Launching New Ventures: An Entrepreneurial Approach (with Management CourseMate with eBook Printed Access Card)

This book provides today’s entrepreneurs with the tools to start a new venture in a global marketplace. It is organized to follow the logical process of new venture creation from recognizing an opportunity to testing a business concept in the marketplace to creating a company to implement the concept through the writing of a business plan.

List Price: $ 202.95

Price: $ 202.95

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