Marketing Communications Industry: Entrepreneurial Case Studies (Response Books)

Marketing Communications Industry (MCI) is critical to the Indian economy as it creates competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. Developments in the field of MCI are leading towards a new class of knowledge, savvy entrepreneurs and knowledge/technology driven enterprises. The analytical case studies presented in this book are about the new breed of entrepreneurs who have started their ventures without t

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