MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth

  • ISBN13: 9781591391234
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A strategic guide to unleashing explosive growth If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dramatically reconfigure profit streams in an industry and upend conventional competition. Best of all, the authors say, opportunities for identifying and exe

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