Enterprise: Entrepreneurship and Innovation: Concepts, Contexts and Commercialization

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:
* case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision.

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