Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent

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Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent

A guerrilla guide to getting the best college graduates to work for you—without spending like Microsoft, McKinsey, and Goldman Sachs

Recruit or Die is the first practical guide to the entry-level recruiting game—which is very different from other kinds of recruiting and vitally important to every company, large or small.

Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies

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Entrepreneur Magazine’s Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

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Entrepreneur Magazine’s Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer se

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Entrepreneurship: Starting and Operating a Small Business (2nd Edition)

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Entrepreneurship: Starting and Operating a Small Business (2nd Edition)

Written by an award-winning expertdemystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. 

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The Emergence of Entrepreneurship Policy: Governance, Start-Ups, and Growth in the U.S. Knowledge Economy

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The Emergence of Entrepreneurship Policy: Governance, Start-Ups, and Growth in the U.S. Knowledge Economy

This book reveals how government and its allies (like business associations) can help people to start businesses that have the potential to grow rapidly and make major contributions to the economy. Although many entrepreneurs think of government as the enemy, and many policy-makers simply ignore entrepreneurs and potential entrepreneurs, this volume argues that the two groups should be allies, since their goals of building a vibrant economy and new businesses are interconnected. Contributors to

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Academic Entrepreneurship: University Spinoffs And Wealth Creation (New Horizons in Entrepreneurship Series)

In this unique and timely volume, Scott Shane systematically explains the formation of university spinoff companies and their role in the commercialization of university technology and wealth creation in the United States and elsewhere. The importance of university spinoff activity is discussed and the historical development of university spinoff ventures is traced over time. Scott Shane provides in-depth analysis of the four major factors that jointly influence spinoff activity: the university

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Entrepreneurship: Strategies and Resources (3rd Edition)

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Entrepreneurship: Strategies and Resources (3rd Edition)

Takes a resource-based point of view, showing how to acquire and use resources and assets for competitive advantage. For entrepreneurs, potential investors, and corporate staff in charge of new business development. Softcover.

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Business planning guide

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Business planning guide

“The Business Planning Guide… works because it’s focused and simple.”—Forbes Magazine “Key Bank has referred people to The Business Planning Guide for years. Bangs’s no-nonsense style takes the intimidation out of the business planning process.”—Jayne Crosby-Giles, Senior Vice President and Area Sales Manager, Key Bank “The Business Planning Guide is a classic of American entrepreneurial literature.”—David BenDaniel, Professor, Johnson Graduate School of Business, Corne

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Handbook of Research on Entrepreneurship Policy

This unique Handbook provides a solid foundation for essential study in the nascent field of entrepreneurship policy research. This foundation is initially developed via the exploration of two significant propositions underpinning the nature of entrepreneurship policy research. The first is that entrepreneurship has emerged as a bona fide focus of public policy, particularly with respect to economic growth and employment creation. The second is that neither scholars nor policy makers are present

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The Origin and Evolution of New Businesses Reviews

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The Origin and Evolution of New Businesses

What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play?
In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining h

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The Life Cycle of New Ventures: Emergence, Newness and Growth Reviews

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The Life Cycle of New Ventures: Emergence, Newness and Growth

The contributors to this book provide a cross-national comparison of venture emergence, newness and growth. Their chapters examine the influences of cultural, social and economic factors on venture development, compare the approaches of entrepreneurs who move from idea to emerging organization, and investigate acquisition and development of resources in growth and performance. The authors consider important issues in new ventures research such as technology commercialization, management team dev

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Entrepreneurship: A Contemporary Approach

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Entrepreneurship: A Contemporary Approach

Covers entrepreneurship in one text and there is a section on technology and the emerging trends of e-commerce, a separate chapter on women and minority entrepreneurs, and marketing on the Internet.

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Innovation and Entrepreneurship

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Innovation and Entrepreneurship

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today’s economy and marketplace.

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