Strategic Marketing Management: The McGraw-Hill Executive MBA Series THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands [...]
Posts tagged with Strategic
Strategic Marketing Management: The McGraw-Hill Executive MBA Series
Cases: Strategic Management and Business Policy (10th Edition)
Cases: Strategic Management and Business Policy (10th Edition) This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field–from competitive strategy and industry analysis to environmental trends and ethics. Integration of international [...]
Entrepreneurial Strategic Decision-Making: A Cognitive Perspective Reviews
Entrepreneurial Strategic Decision-Making: A Cognitive Perspective Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework. The proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. [...]
Strategic Entrepreneurship: Creating a New Mindset (Strategic Management Society)
Strategic Entrepreneurship: Creating a New Mindset (Strategic Management Society) This volume introduces a new concept – strategic entrepreneurship – which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world’s finest entrepreneurship [...]
Generic strategies for entrepreneurial start-up firms: An exploratory insight in the strategic choices and their conditions for start-up SMB firms in today’s economy
Generic strategies for entrepreneurial start-up firms: An exploratory insight in the strategic choices and their conditions for start-up SMB firms in today’s economy This dissertation researches the applicability of the existing literature, theories and models on generic strategies for small entrepreneurial firms in today’s economy. All well known literature, theories and models on generic strategies [...]
Focus Factor: Strategic Planning for Entrepreneurial Companies Reviews
Focus Factor: Strategic Planning for Entrepreneurial Companies List Price: $ 12.50 Price: $ 18.00 More Entrepreneurial Finance Products
Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths
Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths ISBN13: 9781590791899 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Every entrepreneur’s dream is to create the next big name success story like Amazon.com, or Google. [...]
Strategic Planning Made Easy (Entrepreneur Made Easy Series) Reviews
Strategic Planning Made Easy (Entrepreneur Made Easy Series) This is a hot new instruction manual for growing small-to-medium size businesses by out strategising the competition. Three award winning business professors lay it all out: the critical planning essentials that can lead to such titanic success. List Price: $ 19.95 Price: $ 2.09
Strategic Planning Made Easy (Entrepreneur Made Easy Series)
Strategic Planning Made Easy (Entrepreneur Made Easy Series) This is a hot new instruction manual for growing small-to-medium size businesses by out strategising the competition. Three award winning business professors lay it all out: the critical planning essentials that can lead to such titanic success. List Price: $ 19.95 Price: $ 2.09 Find More Entrepreneur [...]




